This is our story, not yet a book

Accelerating reading habits & positive action in a changing world.

Tackling Tsundoku

'tsundoku' - A Japanese word describing the growing pile of unread books next to your bed.

Chapter 1

Bali, Winter 2015

Zero to One by Peter Thiel

It was a bad habit. One tap on amazon and bang there it was on my kindle. I’d fleetingly read a review and, before I’d considered a sensible swipe-by, my curiosities or aspirations had slapped me round the face and it was too late. I’d become a heavy user.

We needed to fix our problem of starting but not finishing books. Rebel Book Club was about to begin. Full story.

Chapter 2

London, May 2015

Happiness by Design by Paul Dolan

Returning to London Ben and I committed to doing this every month — one book, one meet-up, one cocktail — and we decided to invite people to join us.

Our first meet-up took place on the roof of Virgin HQ drinking Duppy Share rum in the Spring sunshine.

Chapter 3

London, Morocco, Tedx

Books 2 - 30

A year on and we’d eaten our way through 12  mind-opening, habit-forming, career-shifting reads. Our 100+ members voted from a themed short-list of three each month. We started Sunday night ‘power hours’ (switch the wifi off and get your read on) and Mix & Muddle bespoke cocktail fuelled meet-ups across London’s best co-working and startup spaces including Airbnb, WeWork, Work Life & Huckletree. We breakdown what we’ve just read and hunt for clues that we can apply to our daily lives and mindsets. We try and focus our discussions around what the book can positively lead to, rather than whether we simply liked it or not.

We also took our club on tour to Morocco!

Chapter 4

Oxford, Bristol & someone called Seth

Books 30-45

By mid 2018 we'd grown to 350 active members and conquered 44 books (and cocktails) across a diverse set of themes and collectively read over 2.5 million pages. We piloted RBC in Oxford and Bristol, and in December joined forces with marketing guru Seth Godin.

Chapter 5

Barcelona, Berlin & Brighton

Books 45-55

As members spread from London they asked if they could take Rebel Book Club with them, so with a strict policy of only opening in cities beginning with B we've followed their lead.

Members start volunteering in schools with Bookmark Reading to help increase child literacy in the UK.

Featured in Time Out, Indie Hackers, EU Startups, Crowdcube, & The Bookseller.

Chapter 6

Full stack remote

Books 56 +

At the end of 2019 we crowdfunded to take the club to the next level. Then Covid-19 landed and everyone went home.

The good news is that reading, conversation & community is not cancelled and we now run 2 x remote meets a month with authors & experts that 250+ members attend a time.

Since lockdown we've been featured in the Evening StandardBBC 5 LiveBBC NewsiNews, & Time Magazine.

We've also seen our international membership expand with knowledge-hunters joining us from the US, Brazil, New Zealand, Algeria, UAE & Indonesia.

Build better reading habits, gain knowledge, & enjoy connecting with a forward-thinking community.

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