Supercommunicators

‍Why do some people effortlessly connect, persuade, and inspire—while others struggle to be heard?

‍Supercommunicators breaks down the hidden rules of great conversations and how you can master them.

Every conversation is actually three conversations—practical, emotional, and social. The key to being a supercommunicator is knowing how to navigate all three at once.

Supercommunicators is a masterclass in the art of meaningful conversations. Duhigg reveals that every interaction—whether it’s a business negotiation, a heart-to-heart, or a simple chat—has three layers:
- What’s being said (practical)
- How people feel (emotional)
- What it means for their relationships (social)The best communicators don’t just talk; they listen, decode hidden cues, and adapt their approach in real time. For example, Duhigg shares how hostage negotiators, therapists, and successful leaders use these skills to defuse conflicts and build trust.

Whether you want to improve workplace communication, strengthen friendships, or deepen personal relationships, Supercommunicators provides science-backed strategies to help you have better, more impactful conversations.

Further Insights:

• The Three Conversations: Every interaction has a practical, emotional, and social layer—supercommunicators address all three.
• The Power of Listening: The best communicators spend more time listening than speaking.
• Storytelling Persuasion: People don’t connect to facts—they connect to stories.

Action Stations:

1. Practice deep listening: Focus on truly understanding the person you’re speaking to.
2. Identify the three layers: Before responding, ask yourself: what’s practical, what’s emotional, and what’s social in this conversation?
3. Join the RBC discussion: Meet fellow Rebel Readers in your city and sharpen your communication skills in real time!

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