This Is Marketing by

Seth Godin

Month

December, 2018

Drink

Love Excellence, as a Local

Theme

Seth

Impact

9

51UYILvuvtL

Review

Seth joined us via skype for our final RBC of 2018, brilliantly articulating the importance of focusing on your ‘smallest viable audience’ and making something specifically for them. Its common business sense of course, but not something that we put into practise as much as we could. An easy, story-driven and insight-laden read.

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