This Is Marketing by
Seth Godin
Month
December, 2018
Drink
Love Excellence, as a Local
Theme
Seth
Impact
9
Review
Seth joined us via skype for our final RBC of 2018, brilliantly articulating the importance of focusing on your ‘smallest viable audience’ and making something specifically for them. Its common business sense of course, but not something that we put into practise as much as we could. An easy, story-driven and insight-laden read.
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